Many purists of the skateboarding world, a.k.a. real “core" skaters, feel strongly that skateboarding is something for skaters, by skaters and not for the masses. Skateboarding is one thing (and sometimes the only thing) that remains sacred for many skaters around the world, especially those that began doing it before it rose to mass appeal and popularity through media and entertainment. Skateboarding, historically has been dirty, risky and too vulgar for the neighbor’s kids, so to speak. But over the last 20+ years, skateboarding has become more commercialized and, therefore, accessible to many many more humans, especially in America.
The popular rise of skateboarding to the public has been a slow and inconsistent path, but it is now, more than ever, exposed (in certain contexts) to the greater population. The introduction of Street League was in 2010, and it has now become a staple amongst many skaters to follow and fanaticize. Contest prize purses have swelled, interested corporate sponsors have become more plentiful and fame of certain pro skaters in the mainstream has become commonplace.
US “core” skateboarders are frustrated by this, because they feel that they would be skateboarding whether or not it was popular. And many times they’re completely right. Skateboarding is hot right now, but there is a close community of skateboarders that will continue to love skateboarding every day, for better or for worse, until they die. And those are the people that feel embarrassed and sickened by the presence of “posers” and fair-weather fans that don’t truly understand the culture. In addition to the insincere skaters, the large companies pumping money into skateboarding right now may very well back out at its peak, when kids move on to the next “Xtreme Sport” or favorite past-time.
Now, in 2016, Skateboarding is an Olympic sport, whether us skaters like it or not. Many skateboarders are indifferent. Yet there are also arguments by skaters in favor of Olympic Skateboarding.
Skateboarding’s inclusion in the Olympic Games is not the first time it has been commercialized on a world stage, however this is the largest thus far… Street League and the X Games have already brought skateboarding to American television screens and the forefront of Instagram and other social media channels. It has been done before. But this time, skateboarding can be broadcast to the world at large, to those that never have been introduced to skateboarding, and even to those that do not have the means to skate. The Olympics, with the right guidance from the IOC, the ISF (International Skateboarding Federation) and the FIRS (Fédération Internationale Roller Sports), will show skateboarding in its truest form through competition. But there’s a big “if” there.
For competition skaters, this would mean greater stakes, bigger rewards and faster evolution of skating talent worldwide. The progression will be unprecedented, and the ability to make a living for the best of the best will be better than ever. For those that reject “contest skating,” big corporate-sponsored skateboarding and everything involved in said realm of the “sport,” it’s widely thought to be a different story.
Sure, there will always be a push back from core skaters when you bring up competition at all. And sure, there will always be classic kooks who will never understand or truly try to understand skateboarding from our perspective. But such is the world we live in. In the end, more money will come into skateboarding, and along with the money will come endless criticism from the passionate gatekeepers of our skateboarding culture. But if those seeking a rewarding skateboarding career are being paid fairly to represent (insert here) brand, is there anything really wrong with this picture?
Skateboarding is one thing that brings people together. We can go anywhere in the world, language barrier irrelevant, and go skating with fellow skateboarders that will look out for us. Skateboarding is one of few true unifiers. It is powerful, and it’s here to stay. Don’t let the kooks break it apart. Those looking to make a buck in our industry aren’t going away; we can’t make them. So let’s make the best of it and stick together in this turbulent landscape. Brazilian, American, Australian, Canadian or otherwise, we are all skaters, and we make of it what we want. Nationality aside, we are all skateboarders. Skateboarding will be present at the Olympics. Will we abandon it, for the fakes to try and replicate? Or will we come together and show the world why skateboarding is the sickest..?
- 7Ply Epic